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She runs the meeting. The house. The calendar. Everyone’s birthdays.
See how Holdwell helps her hold it all, lightly. Under two minutes, sound on.
The AI life assistant for women carrying a lot
Hold it all, lightly.
Holdwell is your AI life assistant. It keeps your whole life in one place and does the thinking for you: it notices what’s coming, finds your free time, and makes heavy days lighter. You just tap yes.
Coming soon foriPhone
Coming soon forAndroid
On the App Store and Google Play. Join the list and you’ll be one of the first in.
Made for the woman who…
- remembers everyone’s appointments but her own
- waters the flowers, picks up the prescriptions, and still has a dream
- is building a business after a full day of everything else
- is starting over, on her own terms
- keeps the whole family’s schedule in her head
- wants one night to get dressed up and feel like herself
- is one person doing the work of three
- is starting a new career and wants her days to make sense
- deserves rest without the guilt
- is planning a dream trip, one small step at a time
- is learning that not everything is urgent
- holds it all, and wants to hold it lightly
How it works
You tap yes. Holdwell does the rest.
No setting up systems, no color coding, no keeping it all in your head. The AI does the organizing, so you don’t have to.
- 1
Tell it about your life
Two minutes. Where you are in life, what matters most right now, and your calendar. That’s the setup.
- 2
Holdwell notices
It watches your week for you: the overloaded day, the open hour, the birthday coming up, the thing you keep putting off.
- 3
You tap yes
It suggests one clear fix. Tap yes and it moves, plans or reminds for you. Tap no and it lets it go.
Just say it
Say it like you’d say it to a friend. Holdwell turns it into a plan.
Type or talk. Holdwell figures out the dates, the steps and the money, and puts them where they belong.
Lily’s birthday party is November 15. Help.
Here’s your plan
- Oct 17Pick a theme and guest list
- Oct 24Send invites
- Nov 1Order the cake
- Nov 13Grocery run, list included
I want to take a dream trip to Italy next fall.
Here’s how you get there
- BudgetAbout $3,000 for two
- Save$250 a month, starting Friday
- MarchBook flights while prices are low
- TodayPick the week that works best
What the AI does for you
Your whole life, organized for you.
Other planners give you more lists to keep up with. Holdwell’s AI looks at your week, spots what needs attention, and offers help you can accept with one tap.
Finds your time
Spots the open pockets in your week and suggests how to use them, including on yourself.
45 minutes Thursday. What sounds good?
Makes heavy days lighter
Notices when a day is overloaded and offers to move what isn’t urgent.
Tomorrow looks full. Want me to simplify it?
Moves what you missed
Didn’t get to something? It finds a better time instead of leaving you with a red list.
Moved “call the dentist” to Monday at 9.
Turns dreams into plans
Tell it “Italy next fall” and get a budget, a monthly savings amount, milestones and today’s small step.
Today’s step: price flights for October.
Plans it for you
A birthday party or a December trip becomes a checklist spread across the weeks before it.
Party in 3 weeks. Invites go out Friday.
Resets your week
Every Sunday it lays out the week ahead and offers to organize it, so Monday starts calm.
Want me to organize your week?
And it gets better at its job. Like a great assistant, Holdwell learns what you say yes to, what feels too full for you, and when you usually make time for yourself. Week one, it helps. Week four, it knows you. All of it stays on your phone.
Made for every season
We don’t ask how old you are. We ask where you are in your life.
Pick what’s true right now. Holdwell shapes itself around it, and changes when you do.
A new or growing careerA new role, a new field, making moves
Building a businessA side hustle or a big idea
DatingPutting myself out there
Married or partneredBuilding a life together
Raising kidsSchool runs and big feelings
Caring for aging parentsTheir appointments, and yours
Running a homeMeals, laundry, the endless list
Working on my financesSaving and planning ahead
Focusing on myselfGrowth, rest, becoming
Pursuing a dreamSomething big I’m working toward
Looking for more balanceLess juggling, more room for me
Starting overAfter a divorce or a big change, on your terms
Why we built it
Holdwell helps women hold their whole lives together without losing themselves in the process.
- We notice things for you.You shouldn’t have to keep track of everything.
- Never more work than we remove.Every feature has to make your day lighter.
- You matter too.Your time, rest and dreams count as much as everyone else’s.
- Not everything is urgent.The prescriptions get picked up. The flowers get watered. You still get to rest, do your makeup and have a night that’s yours.
- Smart, and private.The AI only sees what it needs to help you. Your data is never sold, and it’s never used to train AI.
Early access
Be one of the first in.
Holdwell is coming soon to iPhone and Android. We’re opening it to a small group first. Leave your email and we’ll send your invite before launch.
Follow along while we get ready: @joinholdwell